Chief Executive Officer of Mavin Records and renowned music producer, Michael Collins Ajereh, popularly known as Don Jazzy, has explained why Rema is not on the Mavin’s hit song, Overdose.
The music producer said that he deliberately excluded Rema from the song which features its youngest acts, Crayon, Ayra Starr, Boy Spyce and Magixx.
Speaking in a Cool FM interview, Don Jazzy said he wanted fans to fully embrace the talented news signees, and having Rema on the track would have prevented that.
According to the record label boss, Rema’s inclusion in the song would have made all the attention to be on him considering the name he has already made for himself in the music industry.
Don Jazzy further stated that he tries to to keep the new artistes away from collaboration so they can stand out.
the talent manager’s words: “When I sign people and I introduce them to you guys like “ah this guy is talented o!”, last last it’s not me that’s going to stream all the music, it’s all of you that are still going to go and stream it.
So my own is to just come and be ringing agungu everywhere, “this guy is talented o, go and check it out”. So obviously sometimes the fans maybe they’re suffering from fatigue, listening fatigue, or they’re just engrossed in some other artiste or their fave so they take their time.
So for somebody like Crayon, I’ve been like “you people are not hearing this boy o, this boy is dope!” You understand? So I’m very happy that the intentionality we put in a song like Overdose was to actually make sure that people see him as the talented guy that he is which is why he’s the one starting the song and taking the chorus to carry the thing along. He’s the senior in the team so you people must see him now.
So we actually really didn’t want to put Rema on this one because I really wanted you guys to see (the other guys). Normally when we activate people, we try as much as possible to make sure we don’t do collaborations.
So when it’s Magixx EP, it’s Magixx EP. You see him for who he is. When it’s Ayra, you see her for her. So everybody has done their EPs now so I felt like okay, they’ve seen them, there’s small acceptance, okay let’s try and amplify that with one of these songs. So this particular song is more like an Adaobi than a Dorobucci.
Like Adaobi the other time, I tried to use it for you guys to see the younger guys as opposed to having like Tiwa and the others in there. But we’re working on album that (Rema) is definitely a part of. It’s like a MAVIN All Star album that’s dropping this year.”
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