Grammy award-winning artist, Burna Boy, reportedly received a payment of $750,000 (N577.5M) for his performance at the 2023 Coachella.
The Coachella event took place at the Empire Polo Club in Indio, California and was held over two weekends, which started on April 14 and ending on April 16, 2023.
Burnaboy entertained the audience for 50 minutes on Friday, April 14, and allegedly earned $750k as his booking fee.
Business journalist Trung Phan revealed that the headliner and other musicians in the first row were paid $4 million, while a lower amount was fixed for those on the second row, where Burna Boy was placed.
“Interesting rule-of-thumb for the Coachella poster. Headliners make $4,000,000+ per weekend while artists in the 2nd row make $750,000 per weekend,” he wrote in a tweet.
Headlining the show is great for many superstar artists, but at the highest heights there’s a tradeoff. In recent years, the headliners get $4 million per weekend (but I heard from a source that Bad Bunny got $5 million). The artist on the second row got $750,000 per weekend.
That’s a great payday, even for an artist selling out arenas. But for an artist like Taylor Swift, who can likely gross $10 million per night on her own stadium tour, then she may be leaving money on the table. This is where the Coachella documentary deals play a factor. Beyonce was rumored to be paid $20 million for the Homecoming documentary on her 2018 show, which made the experience worthwhile for her (and the Beyhive).”
See the post below here:
Interesting rule-of-thumb for the Coachella poster.
Headliners make $4,000,000+ per weekend while artists in the 2nd row make $750,000 per weekend. pic.twitter.com/66MDiT8MhP
— Trung Phan (@TrungTPhan) April 15, 2023
In 2019 when the poster for Coachella was released, Burna Boy who was billed to perform at the festival expressed his displeasure at the size of his name on the poster. Two years later and he returned to Coachella as a much bigger artiste with more global recognition.
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